Brand: Bang & Olufsen

A personalised modular sound system, that introduced a new product category for audio. With a balance of sound reproduction and dampening, it is an active modifier of the visual and auditory character of the room.

Role: Concept & Design lead

Highlights:
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Audio category innovation
Optimised process for expedited go-to-market execution
Intuitive experience for quick installation

Brand: Clever a/s

A fast-charging experience for the electric vehicle, which creates a space for also recharging its' passengers. In collaboration with COBE architects, the design communicates Clever's values and mission, while eliminating sensory noise with the use of nature and abstacted elements. This 'Meaningful Break' creates a temporal distortion to negate the time factor, that is present in EV charging.

Role: Concept & Design lead

Highlights:
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Multiple award winning design
Signature brand experience with high customer satisfaction
Supports local biodiversity with nature elements

Brand: Clever a/s

An interactive design tool for maintaining consistency of experience throughout the EV charging ecosystem. Allowing Clever a/s to reduce the risk of fragmenting the customer experience with decentralised design teams. Together with a design system, the framework ensures brand consistency in designing solutions to reenforce brand identity during interactions along the user journey.
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Role: Concept & Design manager

Highlights:
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Increased creativity with challenge framing based on user insights and brand identity.
'Red-thread' overview of experience strategy, tactical impact, and actionable activators for improved collaboration.
Greater visibility of internal dependencies

Brand: BK Medical a/s

An evolution in diagnostic healthcare. The BK Specto is the result of medical device expertise and design-thinking. An ultrasound scanner that is designed for Urology professionals with an intuitive onboarding process, dynamic customisation possibilities, sightless-navigation, and an easy clean surface.
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Role: Concept & Design lead

Highlights:
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Turnaround between sessions reduced to minutes
Hero product that influenced portfolio roadmap
Accelerated growth through increased 'Desirability'

A bit about me

Damion Bailey
Lead Creative at... forHumans.

Frederiksberg, Denmark

I'm not sold on the 'Us vs. the machines' outlook for the future...quite the opposite. My experience has proven that technology can move us forward and enable us to solve challenges that we would otherwise never be able to overcome. But, the key is to keep the focus on imagining our world as it could be rather than rationalising a use case for technology's sake.

This is the value of centering the human element. It is also what drives my passion for leveraging design thinking to solve complex challenges and enhance human experiences for our collective progress.

Together, we can create wonders.
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My background:

Extensive background in creating memorable experiences where physical artifacts have a digital layer.
A player/coach adept at leading teams in bridging brand identity with user experience, while inspiring teams to achieve ambitious goals.
Experienced in facilitating design-thinking workshops to address challenges holistically, and managing end-to-end design processes.
Recognised for creating disruptive innovations and architectural solutions that prioritise desirability in maximising viability.
Adept at conducting research, and generating insights, as well as validating hypothesis and concepts with end users.

Selected works

I've worked with identifying opportunities and solving challenges in various industries from e-mobility to healthcare to high-end lifestyle electronics. In collaboration with cross-disciplinary teams, I've gained a wealth of expertise spanning over two decades, and have only grown more curious.

Here are a few of the projects I've helped realise.

BeoSound Shape